Dubai, being a populated destination for the globe’s conglomerates operating; it is considered to be a highly acknowledgeable business hub. According to the reports of IMF over the time period of 2015 to 2020, the Emirate’s economy will outperform many countries such as Singapore, United States, United Kingdom, Hong Kong and Canada. Specifically, in Dubai, the sectors of tourism and hospitality are blooming at an escalated rate. From all around the globe, tourists visit UAE for its lavish attractions, and infrastructure. With such an increase and forecasts also illustrating the higher trends has developed urge among the public and private institutions to develop their business and reach the verge of prosperity and success. Due to other events such as Expo 2020, there are no signs of slowing down.
Global Associations endorsing the Strategic Marketing Workshops in Dubai
With the establishment of Dubai Association Centre and promoting the local business, such trends and patterns evident, higher studies, conferences and discussions are being dedicated to business studies and strategic marketing communications. In Dubai, many strategic business marketing workshops are being conducted for the purpose of not stopping the notion of productivity down. The workshops explicitly trains and share knowledge related to various aspects stated as follow:
- Marketing audits;
- Target competencies;
- Marketing research;
- Marketing planning;
- Marketing communications;
- Micro & Macro environmental analysis.
Many of the global associations also take responsive part in these Marketing workshops in Dubai. The Institute of Sales Management (ISM) is a UK based company that takes the custodian of best sales standards and ethics. They look forward to enhancing the integrity and prestige of the sales profession so that sales can escalate and personal marketing can meet the benchmarks. Meirc is a recognized training association for the ISM. The Association of International Product Marketing and Management (AIPMM), and The Institute Of Sales & Marketing Management (ISMM) also endorse marketing and sales training conferences that are certified. The workshops and seminars are attended by various intellectuals, professors, entrepreneurs and students to acquire skills and enhance core competencies.
Endless Possibilities & Opportunities:
Dubai comprises of the abundance of business opportunities and a wide influx of foreign investments. The endless possibilities & opportunities can only be exploited if companies have the right knowledge and the knowledge of how it would be implemented in the form of strategy or either framework. The Marketing workshops conducted in Dubai pose various domains of strategic marketing and endless amount of learning and knowledge. The platform is highly beneficial and if effectively implemented, it can be immensely constructive for the welfare of the company.